Cardino
Web application for estimating price of your electric vehicle and conversion flow for selling it on Cardino’s platform
CONTEXT
In the realm of electric car selling, Cardino faced a significant challenge: their existing pricing web app was heavy and outdated. Our mission was to transform this experience into a seamless and user-centric journey. Additionally, we recognized the need to refresh Cardino's brand and establish a compelling design system that resonated with their forward-thinking approach. This case study delves into how we tackled these dual objectives, ultimately reimagining Cardino's user experience and design system for the future.
RESEARCH
Our journey with Cardino began with a collaborative product discovery workshop. This crucial initial step allowed us to align with Cardino's team, fostering a deep understanding of their goals and aspirations.
Following the workshop, we collaborated with Cardino to define user personas and goals through extensive research. This process ensured that our redesign would align with user needs and preferences, laying the foundation for a user-centric pricing web app.
Product Discovery done with coleagues from More Design
Informed by the insights gathered during the product discovery phase, we embarked on an iterative design process. We crafted three distinct versions of the user flow, each aimed at addressing specific pain points and user preferences. This approach allowed us to explore multiple design directions, ensuring that the final solution would be both effective and tailored to Cardino's unique requirements.
User Journey Ideation
Wireframing
We transformed the selected user flow into a wireframe prototype. Through user testing and iteration, we fine-tuned the prototype, ensuring a seamless and user-friendly experience for Cardino's customers.
