Ineduco

Ineduco is an online platform tailored for the academic community. It facilitates the exchange of study materials and fosters student engagement through community creation and participation. Offering access to over 150,000 e-books and educator-generated content, Ineduco serves as a valuable resource for both students and educators, streamlining the learning process.

CONTEXT

Embarking on the Ineduco journey in late 2022, I was initially tasked with optimizing the onboarding process and revamping the in-app reader for enhanced user-friendliness. Little did I know, this was just the beginning of my adventure with this ambitious startup. Following the successful implementation of the new onboarding and reader features, we pivoted to a comprehensive product redesign. Our focus shifted to captivating a fresh user base while staying true to Ineduco's established value proposition.

journey shift

As we embarked on crafting the new onboarding and reader for Ineduco 1.0, our journey took an exciting turn. While these features were being implemented, we simultaneously dove into enhancing the original platform with additional functionalities. My role expanded to designing an intuitive UX for seamless payment integration, a more organized library, and a streamlined communication flow among other supplementary features.

However, it soon became evident that lurking beneath the surface were numerous large scale UX issues - challenges that called for more than just quick fixes.

SPark of redefinition

Delving deeper into the Ineduco issues, I conducted a thorough UX/UI audit, meticulously uncovering both known and hidden issues. The result was a comprehensive 29-page document – a blend of insightful analysis and creative solutions. This detailed presentation not only highlighted the extensive scope of work ahead but also laid the foundation for a transformative journey towards enhancing the user experience. It was a clear roadmap, guiding us through the intricate process of refining and elevating Ineduco to new heights.

Then came a pivotal moment from Alex and Ivan, the CFOs steering the Ineduco project. They unveiled an exciting new direction: pivoting Ineduco towards a community-centric superstructure, with a growing emphasis on educational environments and user-generated content. This revelation marked the dawn of a new era – the birth of Ineduco 2.0. It was a thrilling shift, promising to redefine our journey and reshape the way users interacted with our platform.

Here began the transformative tale of Ineduco's evolution, venturing into uncharted territories of community engagement and collaborative learning.

Defining and ideation

At this critical juncture, we returned to the drawing board, ready to reinvent Ineduco from the ground up. It was a phase of reimagining and redefining, fueled by a series of brainstorming sessions and rigorous validation processes. These collaborative efforts were instrumental in shaping the initial structure of the product, laying the groundwork for what would become the innovative and user-centric Ineduco 2.0. This was a moment of creative rebirth, where ideas converged and a new vision for Ineduco began to take form.

Wireframes

With the product direction and flow firmly approved and defined, we embarked on the next exciting phase: transforming our flow diagrams into tangible wireframe prototypes. This crucial step bridged the gap between conceptual ideas and visual reality, bringing us closer to the user-centric vision of Ineduco 2.0. It was a process marked by creativity and precision, where every line in our wireframes marked a step towards a more engaging and intuitive user experience.

Design and testing

The journey from wireframes to working prototypes was both gradual and transformative. As these blueprints evolved into interactive models, they were thrust into the realm of user testing and iterative refinement. This critical phase brought invaluable insights, as real users interacted with our designs, providing feedback that fueled continuous improvement. Each iteration brought us closer to a user experience that was not only functional but also delightful, marking a significant stride in the evolution of Ineduco 2.0.

Iterations and new features

After crafting the final MVP design, the development phase kicked off with the typical startup zeal. True to the fast-paced nature of our environment, it wasn't long before new feature requests started pouring in. I quickly shifted gears, designing fresh user journeys and sculpting them into functional UX designs. This phase was a whirlwind of creativity and adaptability, as I worked to seamlessly integrate these new features into Ineduco 2.0's evolving landscape, ensuring each addition enriched the user experience and aligned with our overarching vision.

Conclusion

In just 1 year, we transformed a vision into a complete product that stands as a testament to our team's dedication and skill. This journey, filled with relentless innovation, led to a product I am immensely proud of. Yet, the beauty of design is its perpetual evolution – there are always new boundaries to push, new ideas to explore. By the end of this exhilarating period, we had crafted a robust product featuring over 150 unique screens, each one a piece of a larger, ever-evolving puzzle. This milestone not only marks a significant achievement but also reminds us that in the world of design, the journey is never truly finished.